Gamesys has "no plans" to re-enter B2C bingo sector

Gamesys has “no plans” to launch a new B2C bingo brand after selling Jackpotjoy and Botemania to Intertain in £425m deal last month, its COO Lee Fenton (pictured) has told eGaming Review.

Under the agreement, Gamesys will provide its platform services and game content to allow Intertain to run the brands for 10 and 20 years respectively.

The deal also includes a two-year non-compete clause that prevents Gamesys from launching new B2C bingo products and brands outside of the partnership.

Fenton told eGR the firm has “its hands full” and has “absolutely no plans” to re-enter the B2C online bingo market once the non-compete clause expires.

He did, however, confirm the company remains keen on further B2B bingo opportunities in the mould of its current deals with the likes of the Sun newspaper, Fabulous magazine and Heart radio.

“At the moment we have got a lot of work to do in executing the partnership that we are committing to with Intertain, plus a lot of other activity going on besides,” Fenton said.

But he stopped short of ruling out a new brand launch entirely. “Two years is a long time,” Fenton said. “Whether or not [our strategy] changes in two years’ time, who knows.”

Intertain’s acquisition of Gamesys’ key brands, which also included online casino Starspins, confirmed the Canadian operator’s arrival as one of the industry’s power players after listing on the Toronto Stock Exchange a little over a year ago.

And in an earlier interview with eGR, Intertain CEO John FitzGerald said post-acquisition the firm will look to become the biggest online bingo operator in the world with its sights set on entering new jurisdictions.