Sportradar unveils five-pronged decade-long NHL partnership

Sportradar has secured a 10-year global agreement with the National Hockey League (NHL) which will form a five-pronged partnership.

The data giant will become the official betting data, official streaming and official media data partner of the NHL, as well as becoming an official integrity partner.

Outside of North America, Sportradar will also support the NHL to develop sports betting partnerships using the supplier’s marketing solution platform ad:s.

The new 10-year deal expands the pair’s existing relationship, which has been in place since 2015 and has seen Sportradar act as the league’s official global data distributor.

Carsten Koerl, Sportradar global CEO, said: “The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league.”

Gary Bettman, NHL commissioner, added: “The capabilities, versatility and global scale of Sportradar’s platforms and products will assist us in providing fans, media and sports betting companies around the world with a greater depth of data and more immersive experience with the game.

“We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade,” he concluded.