Aspire Global inks Rightlander compliance tech deal

Aspire Global has become the latest operator to sign up with affiliate marketing compliance service Rightlander to bolster its sustainability commitments.

Under the terms of the partnership, Aspire will integrate Rightlander’s compliance monitor tool and its PPC tool into its back office software, helping to identify non-compliant affiliates and advertisements.

Rightlander software scans tens of millions of pages each month and follows every link to detect how brands are being marketed. It analyses links, text and images before producing a report on potentially non-compliant content, outdated offers, incorrect marketing assets and harmful vocabulary.

Rightlander software will run across Aspire Global’s suite of B2C brands, as well as brands belonging to B2B partners.

“We believe that the future lies with those companies that can generate long-term profit from a business that promotes sustainable user behaviour throughout all parts of the business,” Aspire Global sustainability manager Liesbeth Oost said.

“Responsible marketing together with responsible gambling is at the core of providing that safe user experience.

“Therefore, we are continuously looking for ways to optimise the use of technology in our operations, such as through Rightlander’s tools, which contribute to a sustainable and safer gambling future,” she added.

In August, Rightlander launched a new tool allowing operators to identify unethical and problematic messaging behind paywalled and subscription-only content.