Amaya sells remaining B2B assets to NYX for £80m

Amaya Gaming today announced the disposal of its last remaining B2B assets through the sale of its online casino platforms Chartwell and Cryptologic to NYX Gaming for CA$150m (£80m).

The Toronto-based firm said that NYX had agreed to purchase Chartwell and Cryptologic for a total cash consideration of CA$150m, with the transaction expected to close by the end of the third quarter this year.

As part of the deal, Amaya and NYX will enter into a supplier licensing agreement for six years that will see NYX provide casino content for Amaya’s PokerStars and Full Tilt sites.

Amaya said it would provide NYX with a minimum licensing commitment of $12m a year for the first three years.

Back in November last year Amaya announced that it had sold its Ongame B2B poker network to NYX, with Amaya making a $10m “strategic investment” in NYX as part of the deal.

“We are pleased to further deepen our relationship with NYX as a strategic partner and supplier to our B2C online casino operations,” Amaya CEO David Baazov (pictured) said.

“The transaction is consistent with our stated strategy of divesting our non-core B2B assets, while still giving us the ability to offer popular games and new and innovative titles on a regular basis from Chartwell, Cryptologic and now NYX,” he added.

The news comes just weeks after Amaya announced plans to divest its Diamond Game lottery business through an IPO on the Toronto Stock Exchange, and the sale of its Cadillac Jack subsidiary to Apollo Global Management.

The shift on focus to B2C comes after Amaya acquired PokerStars parent company the Rational Group for $4.9bn last year.