Dunder seals FAST TRACK CRM deal
Online casino operator looks to boost player engagement and lifecycle with new strategic partnership
Dunder has partnered with Fast Track in a move with which see the online casino operator afforded access to Fast Track’s CRM tool to enhance player engagement.
Malta-based Dunder will now use data to target players in real-time with tailored communications in an attempt to extend and solidify user lifecycles.
Dunder joins a growing list of operators that have partnered with Fast Track in 2020, including Lottomart, Hero Gaming and Alea.
Dunder CEO Thomas Rosander said: “Fast Track CRM is the only tool available that will allow us to work with CRM the same way we do in other aspects of our business.
“It’s refreshing to partner with a company that truly understands the needs of operators in our industry and provides a solution to the pain points many of us experience when trying to improve our engagement strategies.”
Simon Lidzén, CEO and co-founder of Fast Track, added: “Working with innovative brands like Dunder is hugely rewarding for our team.
“It’s wonderful to see what these operators can achieve with the platform and we get valuable feedback on potential future developments. We anticipate that Dunder will be producing truly innovative player engagements once we are live.”