SuprNation boosts marketing compliance with GiG Comply integration

Malta-based casino start-up SuprNation has agreed a deal with Gaming Innovation Group (GiG) to integrate the GiG Comply tool.

GiG Comply is a marketing screening device that helps operators keep a closer oversight of their online advertising channels.

GiG Comply will help SuprNation with marketing compliance in regulated markets by tracking and monitoring third-party adverts, including those published by SuprNation affiliate partners.

GiG CCO Richard Brown said: “GiG Comply was developed on the back of an internal need to be at the forefront of responsible marketing.

“We wanted to make the monitoring of our in-house brands easier and more efficient and we are happy SuprNation have picked us to help them assist with this on their side,” he added.

Several tier-one operators, including bet365, Kindred Group and Mr Green, integrated GiG Comply software earlier this year.

Suprnation won the award for in-house innovation at the 2019 EGR Nordics Awards.