Coin Gaming Group rolls out Bitcasino rebrand

Coin Gaming Group has unveiled a major rebrand to its bitcoin-powered casino site Bitcasino.io.

The operator has localised the website for its markets after reporting rapid growth in Asia, while Japanese, Russian and Brazilian Portuguese language options have also been added.

The new-look site offers players improved functionality across its slots, live casino and table games products, placing a focus on a better mobile experience.

A range of personalisation features including bespoke player bonuses have also been added and have been “well-received by players”, according to a statement from the firm.

Dominic Bourke, director of casino at the Coingaming Group commented: “It has been a hugely successful few years for Bitcasino, but we felt it was time to offer our players a next level experience that delivers the very best in ‘fun, fast & fair’ gaming.

“Early feedback has been extremely positive and cements Bitcasino’s position as not only the world’s leading bitcoin-led casino, but also as one of the very best casino brands in the industry,” he added.