Bwin unveils casino front-end overhaul

Bwin has completed an overhaul of its online casino site, with upgrades to the front-end UX and back-end CRM system.

The new site features a sharper graphical display, improved grid categorisation to allow for better sorting of games, and a new featured games category to promote relevant content.

Bwin also launched a new live casino category to speed up access to its live offering.

bwin rolls out re-vamped casino product

On the back-end, the mobile and desktop experiences were harmonised, while new promotional and SEO tools were added.

The “digital facelift” comes on the back of a year of content improvements, including the addition of 650 slot, skill and soft games from 20 different suppliers.

GVC also added 15 in-house-built table games to the site, following a group-wide project to improve casino capabilities.

“We’ve spent much of the last year improving the product offering at bwin casino,” said Paris Anatolitis, bwin head of casino and gaming.

“Today we are delighted to unveil a new website that reflects the quality of the product. We hope our players will love the new casino experience as much as we do.”