Mr Greenâs Q3 mobile sales up
CEO Per Norman states channel is âimportant driverâ for future growth
 
Mr Green saw its mobile sales increase during the third quarter of this year, while its updated tech platform and new products helped the firm post a 14% increase in overall revenues.
Mobile sales accounted for 43.3% of the companyâs total revenues the period ending 30 September, an increase from the 31.1% reported in the same period last year.
âMobile is clearly, and will continue to be an important driver for future growth,â Mr Green CEO & Co AB Per Norman, said.
Total revenue amounted to SEK229.9m (£20.9m), up from the SEK201.6m (£18.3m) the operator posted last year.
Revenue also grew by 8.8% compared to the previous quarter, up from the SEK211.2m (£19.2m) recorded in Q2.
EBITDA before non-recurring items, however, slumped to SEK17.4m (£1.6m) from 2015âs SEK40.8m (£3.7m), while EBITDA margin before non-recurring items dropped to 7.6% (20.2%).
The company attributed the loss of earnings to higher local betting duties in Austria and a 51% increase in marketing costs to SEK85.5m.
Elsewhere, the number of active customers reached record levels, 102,429 â an increase of 39% – while deposits from customers rose by 21%.
Norman hailed the impact of the companyâs current business strategy, labelled Mr Green 2.0, which has included the launch of a new technology platform, sportsbook and customised live casino environment.
âOur new organisation is now in place and we have already started to implement and deliver on our new business strategy,â said Norman.
âThrough the technology platform we established a foundation for our new business strategy, which, coupled with our broadened product range and personalised customer communication, enhances the user experience.â
For the first time, the company is reporting figures from four geographical regions rather than three, with Europe split into two regions.
Revenue from Western Europe accounted for 33% of revenue, while 28% of revenue came from the Central, Eastern and Southern Europe territory.
The Nordics remained its largest market at 38%, with the Rest of the World at just 1%.
Norman added the companyâs still aimed to list on Nasdaq Stockholm in Q4.