Cherry launches revamped website with new sportsbook

Operator says new site will be the “first of many” launches in 2016

 

Cherry has unveiled a revamped version of its Europe-facing online casino Cherrycasino.com, complete with a new sportsbook.

The redesigned site also gives users a “more intuitive way to navigate” and a more informative ‘My Page’ dashboard, the firm said.

“Our mission at CherryCasino is to provide players across Europe with a state of the art gaming experience and we are very proud to launch a completely new CherryCasino across all our markets,” Daniel Oskarsson, CherryCasino chief marketing officer, said.

As part of the redesign, the operator has launched a brand new sports betting product, which offers players to bet on more than 18,000 events a month. The sportsbook is available on mobile and tablet as well as desktop.

Cherry first revealed plans to offer sports betting in late 2014, after enlisting SBTech to provide its full sportsbook turnkey solution.

Alongside the new website, CherryCasino has also updated its welcome package, including up to 100 free spins on registration, bonuses on the first three deposits and a welcome bonus for sports bettors.

“This is the first of many new launches for Cherry Casino in 2016,” Oskarsson said. “Our plan is to continue to improve our players’ experience on site and continuously push for improvements and updates to their enjoyment at CherryCasino.”

The Nordic-focused operator has been pursuing an aggressive growth strategy in recent months, reporting a 131% increase in online revenues for Q3 2015 as the firm began to integrate the German casino and Finnish affiliate businesses it acquired in the summer.