Guts.com moves platform services in-house
Gaming Innovation Group-owned operator migrates from EveryMatrix to parent company's iGaming Cloud platform
Guts.com has ended its platform partnership with EveryMatrix with the Nordic-facing operator relaunching on its parent company Gaming Innovation Group’s iGaming Cloud platform.
The Malta-licensed operator completed the migration of its customer base to the new platform on Monday 1 June but will continue to utilise EveryMatrix’s price feed solution OddsMatrix.
Gaming Innovation Group (GIG) subsidiary iGaming Cloud was launched in February and following a recent 1m investment by venture capitalist firm Optimizer Invest last month, is aiming to sign up to 10 new clients before the end of the year.
“As operators are looking to meet the ever-increasing demands of regulation and increased competition, we believe this very innovative and fast paced cloud based service provides an opportunity to significantly decrease costs, while increasing player values, for operators and white labels alike,” GIG managing director, Robin Reed, said.
“We are very thankful of the collaboration with Every Matrix whom assisted and facilitated the nearly flawless migration in less than 12 hours,” he added.
Delaware-based GIG was acquired by Nio Inc. in February for an unknown sum and in addition to owning Guts.com and iCloud Gaming, also owns marketing firm Innovation Labs and Candid Gaming which launched its BetSpin.com gaming site in January.