Wednesday round-up 22/10
This weekâs round-up includes Sky Betâs iOS8 teaser and Playtech penning a personalisation deal with Dynamic Yield
Sky Bet released an update to its iOS sports betting app this week, optimising the product for iPhone 6 and 6 plus to make use of the devices Retina HD display. Improvements were also made to improve the stability of the appâs PIN log-in capability and its location services, however of more interest is an as-yet-unidentified âsurpriseâ the operator is to release during a future update.
Playtech signed a deal with personalisation solutions provider Dynamic Yield to integrate its services into Playtechâs IMS backend solution. The platform will enable Playtech licensees to improve their marketing campaign performance by tailoring advertising based on a playerâs device and playing history, as well as various other data. âDynamic Yieldâs integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey,â Shay Segev, Playtech COO, said.
bet365 this week redesigned its bingo product and launched a multi-channel advertising campaign as part of a push for the vertical. The bingo lobby has been redesigned and a separate tab for slots games added, and new TV advertisements began to air yesterday evening ahead of a campaign that is expected to run over the next few months.
Betfair rolled out an upgrade to its Arcade Games iOS app which included various improvements to the way customers can find and discover games. Personalisation has been improved in the app with the addition of a ârecent gamesâ tabs that remembers specific titles customers have previously played.
Casino games supplier Yggdrasil Gaming released its first 3D slots game for desktop and mobile devices. Reef Fun is the seventh title to be released by Yggdrasil this year but the first to include 3D graphics, and CEO Fredrik Elmqvist said the addition of a 3D title was designed to âshape things up a bit with our gamesâ.