Live roulette added to Mecca Bingo apps
Evolution-powered live dealer games added as Rank sees âgreat synergyâ between the two products
Rank has extended its partnership with casino suppliers Evolution Gaming to integrate live roulette games into its portfolio of Mecca-branded bingo apps.
The live dealer games are to be incorporated into the mobile bingo products with the operator keen to build on the success of the RNG roulette games currently featuring on the apps.
âRNG games have always been popular with our bingo players,â Alex Franklin, head of games at Rank Digital, said. âNow we are able to offer our players a fun, fresh and exciting alternative to RNG roulette for the first time,â he added.
Meccaâs parent company the Rank Group revealed at the start of this year that the brandâs mobile products would be improved as part of a wider digital overhaul as it looked to capitalise on the growth of the channel.
Mobile is the brandâs fastest growing vertical and is responsible for the majority of the operatorâs new player acquisitions.
Sebastian Johannisson, head of account management at Evolution, said that there was a âgreat deal of synergy between the two gamesâ, with bingo being a social-orientated game with its roots set in customer interaction.
âLive casino also offers the ability to interact with the dealer through live chat and to hear the dealerâs verbal responses and game commentary,â he said.