Betsson targeting mobile growth after strong Q2
Group mobile revenue up 28% sequentially to SEK129.5m (£11m) as almost half of sportsbook revenue is derived from the platform during the World Cup
Nordic sports betting and casino operator Betsson is targeting further growth of its mobile business over the next year after it reported strong results from the channel during Q2 2014.
In the three months ended 30 June mobile revenue across the groupâs brands stood at SEK129.5m (£11m), up 28% sequentially to 17% of total revenue.
The firmâs flagship Betsson.com brand saw mobile revenue increase eight-fold after a fully dedicated mobile solution was released during Q2 last year.
Mobile revenue from the brand increased by 26% sequentially during Q2 2014, boosted by the World Cup and the operator noted that almost half of its sportsbook revenue was derived from mobile devices during the tournament.
The Groupâs management expects mobile to âcontinue to grow strongly over the next 12 monthsâ as further products are released, including a new UK-facing casino brand named Mr Smith, which has replaced the now defunct Harry Casino.
While the Nordic region is still responsible for the majority of Betsson revenues at 70%, its share of revenue from other EU markets has grown from 18% in Q2 2013 to 29% in Q2 2014.