William Hill bolsters team with head of sponsorship hire
888-owned operator hires industry newcomer Daryl West to head up sponsorship, social media and PR
William Hill has appointed former Vanarama PR lead Daryl West as its new head of sponsorship, social media and PR.
West joins Hills from Vanarama, where he worked on the sponsorship deal with The National League and led social media campaigns such as Manarama and the FIFA #GetUsInTheGame petition.
He joined the firm in January 2019.
Prior to his role at Vanarama, West spent two years with payment software developer Sage as its global social media lead.
Before that, West was head of social media insight for mobile phone brand O2 for four years.
Touching on his appointment, West said: “[I’m] delighted to join William Hill as head of sponsorship, social and PR. Lots of exciting things happening across the business, and I’m very excited to be part of such a brilliant team.”
Elsewhere, William Hill recently launched a new football podcast hosted by YouTube stars Specs Gonzalez and David Vujanic as it looks to engage a new generation of fans.
Stripped is a weekly podcast which features a celebrity guest who will discuss all the key events from that week’s football matches, iconic moments and the wider culture around the sports.