Five minutes with...Rony Vexelman from Optimove

Q. What do you enjoy most about your job?

The multidisciplinary aspect of it all. The constant need to stay on your toes to, in a single day, be able to look at micro copy for an ad, understand the performance of a large-scale campaign, speak with sales about challenges they are facing, and turn around to think about our upcoming product release.

Q. If you could give one piece of advice to a VP of marketing, what would it be?

Build a team smarter than you. It’s a bit cliché, but at the end of the day, you are only as good as the team you have, and if they are smarter than you, then your team will be all the better for it.

Q. Who would play you in the movie about your life?

Michael Peña, one of my favourite actors of Latin descent who can always get people to crack a smile.

Q. What’s your karaoke song of choice?

It’s My Life by Bon Jovi.

Q. Which one thing can’t you live without?

My cell phone, hands down.

Q. Who would you most like to be stuck in an elevator with?

Barack Obama, I’d love to get the chance to speak with him and get some words of wisdom. And there’s no place like an elevator for that. Also, I hope it’s a really tall building.

Q. Where would you time travel to and why?

The Mesozoic Era. Being able to see dinosaurs roaming the world would be a definite highlight.

Q. What is your favourite TV programme?

Lost, it was ground-breaking for its first few seasons before losing steam late in its run.

Q. What is your biggest guilty pleasure?

Sitting on the couch late at night binging a TV show while eating chocolate chip cookies.

Q. If you won the lottery, what would you spend the money on?

Making sure I can get together with my family more than twice a year (we live in three different continents).

Q. Name one place everyone should visit before they die.

Machu Pichu, Peru. A bit biased as it is my homeland, but definitely a must see.

After getting his degree in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management, Rony Vexelman joined Optimove in 2019 as its first ever director of product marketing. Vexelman made an immediate impact, grew and nurtured a killer PM team while leading marketing strategy for product releases, customer marketing efforts and analyst relations. He was promoted to VP global marketing in 2021 where he now combines his two passions – science and creativity – in a scientific and creative way.