10bet lands former William Hill SEO lead as Africa CMO
Gadi Shoshani joins sports betting operator to lead marketing activities in Africa
Sports betting firm 10bet has appointed former William Hill SEO head Gadi Shoshani as the group’s new chief marketing officer (CMO) for Africa.
Shoshani joins 10bet from XLMedia subsidiary Webpals where he served as VP Casino Europe from December 2019 to January 2021.
The Israeli spent five years with William Hill, originally joining the operator in August 2013 as SEO sports lead before becoming SEO, ASO and mobile team leader in January 2015. He left the bookmaker in March 2018.
Gadi Shoshani – 10bet Africa CMO
Shoshani began his new role as Africa CMO on 24 February.
He will be responsible for ensuring the successful product launches and leading marketing activities across the continent.
Speaking to EGR, Shoshani said he would look to implement a holistic approach across multiple 10bet divisions to deliver success.
Shoshani said: “I am very excited to join the 10bet Africa team and am looking forward to closely work with the senior management, marketing and technology teams to make meaningful contributions to the company and expand into new markets.”