Game Lounge pounces for Danish digital marketing firm We Digitize
Affiliate firm delivers on M&A diversification strategy with 60% stake in SEO agency
Game Lounge has agreed to acquire 60% of the shares in Danish-based SEO provider and digital marketing firm We Digitize ApS.
We Digitize will continue to act as an independently run company within the group and becomes the latest business to enter the Game Lounge stable via its M&A diversification strategy.
Financial details of the purchase were not disclosed.
The We Digitize website says: “We can provide services and act as consultants in website building and/or conversion, SEO, PPC, social media, link building, copywriting as well as strategy, sales, branding and reputation management, as long as it is digital.
“We can do this because we have been working intensively in these areas since 2001.”
Game Lounge CEO Jonas Cederholm said: “We’re excited to see We Digitize join our family. We have known them for several years and witnessed their professionalism and hard work.
“We are creating a powerful digital media business that enhances Game Lounge’s position for further growth.
“This deal is therefore strategically important to us and will have a positive impact on our marketing activities in both the short and long term.”
We Digitize operates primarily in Germany and the Nordics.
We Digitize CEO and founder Martin Leo Mansikkamäki Jørgensen said: “After years of good cooperation with Game Lounge we have now joined forces.
“I have always regarded the team behind Game Lounge as some of the most competent people in our industry and when the possibility of becoming a part of Game Lounge I was intrigued of the idea.
“With the agreement between our two companies now closed, I now look forward to excel together with Game Lounge in our industry.
“I have no doubt that the agreement will be of great benefit to We Digitize and its employees as well as to Game Lounge and not least to our customers and publishers.
“The latter can look forward to even more options, better prices and higher earnings as we are looking to enter a high-growth phase during the coming years,” he added.