BoyleSports recruits new brand and sponsorships manager
PR exec Eimhear Breen hired from Legacy Communications to manage bulging sponsorship portfolio
BoyleSports has hired Irish marketer Eimhear Breen as its new brand and sponsorships manager.
Breen joined the Dundalk-headquartered bookmaker in October 2020 from Dublin-based media consultancy firm Legacy Communications.
Prior to that, she spent two years as an account executive with US PR agency Edelman.
“It is with great excitement that we welcome Eimhear Breen to the BoyleSports family,” said CEO Conor Gray.
“We are in no doubt that we have bolstered our vibrant team with someone who thrives in the sports sponsorship arena.
“As an individual, she brings characteristics which we believe align perfectly with our brand, including the passion, drive and ambition that is key to our continued success,” he added.
BoyleSports boasts an extensive sponsorship portfolio including a four-year deal with the €500,000 Boylesports Irish Grand National.
The operator also sponsors English Football League (EFL) clubs Coventry City and Birmingham to complement its significant retail presence in the Midlands.