Buzz Bingo hires Harry Lang as new marketing director
Ex-Pinnacle marketeer to be responsible for retail and digital customer acquisition in new role
Buzz Bingo has appointed online gambling industry veteran Harry Lang as its new marketing director.
Lang boasts more than 15 years of experience in gambling marketing having previously worked for bwin, Rank, Pinnacle and Genting.
He also founded London-based marketing agency Brand Architects and has worked there since 2017, integrating marketing strategies for clients including Genting, Rightlander and MrQ.
In his new role, Lang will be tasked with driving customer acquisition across retail and digital channels.
Buzz Bingo CCO Jamie Queen said: “Buzz Bingo is at an exciting stage in its evolution so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business.
“He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”
Lang has written several opinion pieces for EGR this year, including one article on adopting a sensitive approach to marketing during the Covid-19 lockdown.
Harry Lang
Lang said: “Having recently worked with the Buzz Bingo team as a consultant, I’m hugely excited to be joining at this exciting time in their journey.
“They’re building a great business with customers, entertainment and responsible gaming as their absolute focus so I can’t wait to get started,” he added.