Grosvenor Casinos recruits boxer David Haye as poker playing ambassador
Former world boxing champ agrees sponsorship deal with Grosvenor brand after impressing at last year’s Goliath tournament
Grosvenor Casinos has officially signed a deal with former world boxing champion David Haye to become a sponsored poker player.
Haye, who finished 40th out of 9,300 players at Goliath 2019, will now join Grosvenor Casinos’ roster of professional poker players alongside the likes of Joe Beevers, Jeff Kimber and Katie Swift.
The next stage in the former WBA World Heavyweight Boxing Champion’s poker journey will see him compete against amateur and professional poker players on the live and online circuit.
The first of three tournaments featuring Haye will begin on 14 July on the Grosvenor Poker website.
Grosvenor Casinos head of poker Russell Tamplin said: “There’s no doubting David has found a new passion for poker and now has the skills to back this up.
“Goliath is one of the most gruelling tournaments to compete in and David did himself proud last year.
“We’re looking forward to seeing that same determination and competitiveness that made him such a successful boxer being applied to his new role as a sponsored poker player.
“We’re all excited to see what he does next on the live and online circuit,” he added.
Haye previously served as a brand ambassador for Betfair after being recruited by the exchange operator in 2018 ahead of a bout with Tony Bellew.
Haye said of the new deal: “Taking on Goliath last year was the culmination of a steep 12-month learning curve.
“When I first took on the challenge, I had no idea of the scale of the game, the skill and strategy involved.
“In pursuit of success I travelled the world and played with the world’s best and soon fell in love with the game,” he added.