Admiral links up with Genius Sports Media to drive sportsbook marketing ads
Genius will produce real-time marketing campaigns across operator’s European sportsbook brands
Admiral Group has partnered with Genius Sports Media (GSM) to provide a series of live data-powered sportsbook marketing campaigns.
The pan-European operator’s mandate for Genius is to produce various acquisition and retention campaigns across European sports betting markets.
These campaigns, which will be designed by the GSM in-house creative team, will incorporate live odds, odds comparison data, and head-to-head stats.
Using this data, customers will then be able to customise bets in real-time and see live returns instantly.
Through this partnership, Genius has added another brand to its portfolio of more than 150 brands which use the platform.
Felipe Ludeña, managing director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the igaming industry.”
Josh Joliffe, GSM commercial director for Europe and Africa, added: “Our partnership with Admiral has started strongly with campaigns beating our overall CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”