FDJ becomes first European betting partner for the NBA
French state-owned operator will use official NBA data and branding across its ParionsSport brand
Française des Jeux (FDJ) has become the first European operator to become an official betting partner of the NBA.
Under the deal, the French state-owned operator will use official NBA data and branding across its ParionsSport’s land-based and digital offering throughout France.
The operator will also provide information to help protect the integrity of NBA games, while FDJ will be able to use NBA branding across 27,000 retail locations in France and online.
FDJ will also be promoted across the NBA’s digital assets.
It is the first European gaming partner for the NBA, after the league inked its first US deal with MGM recently.
“We are excited to partner with Française des Jeux, the market leader in sports betting in France,” said Vandana Balachandar, VP of global partnerships for NBA European and Middle East.
“This collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, official, real-time NBA data, and demonstrates our collective efforts to maintain the integrity of our games.”
FDJ’s head of gaming operation Richard Courtois added: “Partnering with the NBA, the most prestigious basketball league in the world, will allow ParionsSport to get even closer to the action and offer a more refined gaming experience for gamers, enabling us to reach yet more fans.
“Basketball is one of the most popular sports globally, and as a result of this partnership with the NBA, it will become even more popular and inspirational for our customers.”