Genting hires former Videoslots exec as head of affiliates

Genting has hired Alison Brincat to lead the operator’s affiliate programme for its online brands from a new Malta headquarters.

Brincat was formerly head of affiliates at Wetten.com and Videoslots, and has also held roles at Betfair and Betsson.

She will be based in Genting’s new Maltese offices with interactive marketing and operations teams and will be responsible for growing the Genting Affiliates program after a handover from incumbent affiliate manager Matt Maunder.

The appointment comes amid a major online push for Genting after the casino operator appointed Jeremy Taylor in August to lead an expanded interactive team from new Malta offices.

“We are in the process of building a team of the highest calibre of marketing and operations professionals,” said Jeremy Taylor, managing director of Genting Interactive.

“Alison is one of the most respected affiliate professionals in the gaming industry and the first of our new hires so I’m very happy to welcome her to the team”.

The expansion also saw the affiliate existing team moved from London to Malta.

Brincat added: “Genting is a huge global business with a significant UK casino estate and big ambitions for their mobile and web casino and sportsbook brands.

“It’s a great time for me to be joining the team and I’m looking forward to working with both current and new affiliates to capitalise on the success Genting Casino and Genting Bet have seen to date”.