PlayOJO continues Sweden push with two new sponsorship deals
‘Fair casino’ operator to roll out its ‘sad Alpaca’ TV ad campaign as well
PlayOJO has announced two new sponsorship deals for Sweden, as the online casino brand continues its “aggressive marketing strategy” ahead of re-regulation in the country.
The operator will sponsor TV crime show Efterlyst and popular radio show competition, Vinn Adam’s Pengar, to go alongside its existing deal with hit reality TV series Paradise Hotel.
The deals will be backed up by a PlayOJO TV ad campaign featuring a sad Alpaca that has been treated badly by other online casinos in the past.
“The combination of these sponsorship deals and the launch of our latest TV ad campaign will increase awareness of our positioning as the fair casino and further establish PlayOJO as one of the most popular online casino brands in Sweden,” said Peter Bennett, head of brand marketing at PlayOJO.
“In less than a year, PlayOJO has gone from new market entrant to household name thanks to our aggressive on and offline marketing strategy and the superior experience based around transparancy we offer our players.”
PlayOJO launched in the UK in February 2017 and picked up the Rising Star award at the EGR Operator Awards 2017.
The brand first entered the Swedish market in January this year, launching with the support of a multi-million SEK TV and online advertising campaign that educated players about PlayOJO’s ethos – to be a fair online casino that gives players more control over their money.