1XBET teams up with Tottenham Hotspur for African betting push
Online operator adds Premier League club to sponsorship portfolio including African Nations Cup and Nigerian FA
1XBET has signed a long-term deal with Tottenham Hotspur to become to the club’s official betting partner in Africa.
The online sports betting operator will have in-stadium advertising at home matches on LED sponsor boards and a digital presence across the club’s new website and social media channels.
This is 1XBET’s first partnership in English football following high-profile existing relationships with the CAF African Nations Cup and the Nigerian Football Association.
To celebrate @1xbet_Eng becoming our Official African Betting Partner, they are giving you the chance to win a shirt signed by the squad!
Enter now 👉 https://t.co/9KqfAjh1Nu pic.twitter.com/mWHv8w9cYl
— Tottenham Hotspur (@SpursOfficial) August 16, 2018
Eugene Kiryukhin, 1XBET’s director for development of international partners, said: “We are thrilled to sign with Tottenham Hotspur.
“They have impressed us with their vision for the future, their players, their new stadium and we are committed to helping each other grow in Africa.
“We look forward to working alongside and supporting them,” he added.
Tottenham, currently playing their Premier League matches at Wembley Stadium, have more than 100m followers across Africa and official supporter groups in Ghana, Nigeria and South Africa.
Fran Jones, head of partnerships at Spurs, said: “We are delighted to welcome 1XBET to the Tottenham Hotspur family and look forward to working with them to grow our African fan base.”