Betdaq continues sponsorship push with ARC deal
LCL exchange brand will sponsor starting stalls at up to 1,000 races over the remainder of the 2018 flat season
Betdaq will sponsor the starting stalls at nine Arena Racing Company (ARC) UK racecourses throughout 2018, as the Ladbrokes Coral brand continues its recent marketing push.
The deal, which covers up to 1,000 horse races, will display Betdaq branding on starting stalls at unsponsored flat meetings on ARC racecourses.
The partnership will also include televised races across the summer on At The Races and Sky Sports through their Winning Post Live programme.
Betdaq MD Shane McLaughlin said: “Betdaq are pleased to enter into this partnership with Arena Racing for the remainder of the 2018 flat season.
“Branding their starting stalls will enable us to further deliver the 2% value commission message and build on the positive momentum and goodwill the brand has been receiving from the racing fraternity over a number of months,” he added.
The deal adds to Betdaq’s title sponsorship of the Punchestown Champion Hurdle and similar deals with Kempton Park and Irish trainer Gavin Cromwell.
ARC’s director of partnerships David Leyden Dunbar said: “Each of our flat tracks are looking forward to working with the team at Betdaq to ensure we help promote the betting exchange across this summer’s flat racing.”
ARC, created in 2012 by the merger of Arena Leisure and Northern Racing, is owner of 12 turf tracks and four all-weather racecourses across the UK.