Betway furthers esports push with latest sponsorship deal
Sportsbook operator named head sponsor of Counter Strike: Global Offensive tournament in Mykonos
Betway has become the head sponsor of another esports tournament in the shape of the ESG Tour.
The sportsbook operator has signed a deal with PvPRO.com to sponsor the September event in Mykonos, where eight of the best teams in the Counter Strike: Global offensive game will compete for a €200k prize.
This latest deal mirrors Betway’s partnership with the ESL Pro League which was announced in August.
The firm will provide viewers with live odds updates throughout the tournament broadcast and have been granted naming rights for the contest which commences on 7 September.
Anthony Werkman, director of marketing at Betway, said: “We are thrilled to partner with PvPRO.com for the ESG Tour in Mykonos.
“We can’t wait to see how the world’s best teams perform in this unique and exciting tournament location next week.
“Our latest partnership is a continued sign of our commitment to the esports industry.”