Betsafe signs Conor McGregor as brand ambassador
Deal includes branding on the UFC champ’s shorts in the upcoming Mayweather fight
Betsafe has signed UFC star Conor McGregor as an EU ambassador, ahead of the Irishman’s upcoming fight with Floyd Mayweather
McGregor will feature Betsafe branding on his shorts during the Mayweather fight as part of the 18-month partnership, while Betsafe will also create exclusive content and bespoke betting offers for its European customers.
McGregor will also provide his exclusive private jet service “Notorious Airways” to fly competition winners to the fight in Las Vegas.
Joining boxing champ Tony Bellew as a Betsafe brand ambassador, McGregor said it was an “honour”.
“Although real gamblers know the odds are stacked against them, we also know that passion overcomes the odds,” he added.
Nicola Fitton, managing director at Betsafe, said: “Conor is one of the biggest athletes in the world today, defined by his extreme talent, work ethic and personality, which are values that we reflect every day at Betsafe.
“We firmly believe that passion always overcomes the odds, and there is no sports star in the world today that both inspires and embodies passion as much as Conor.”