KAX Media rebrands to Gambling.com Group
Digital marketing firm looks to utilise the strength of its flagship brand’s domain name
Egaming affiliate company KAX Media has rebranded to Gambling.com Group as part of the firm’s strategy to utilise the domain name of its flagship brand.
The company rebrand was completed last month but only applies to the group’s holding company and it will continue to use the KAX Media name for its internal digital agencies in Ireland and the US.
Gambling.com was acquired by KAX Media for $2.5m in April 2011 and remains the company’s leading publishing asset after growing year-on-year for the last three years.
Gambling.com Group team with CEO Charles Gillespie
The brand has also featured in two national TV campaigns across the UK.
In conjunction with the rebrand, the group has launched a new corporate website located at gambling.com/corporate.
Gambling.com Group, which also owns CasinoSource, has more than 35 employees and operates from offices in Dublin, Tampa, Monaco and Malta.
Read EGR Marketing‘s recent interview with CEO Charles Gillespie here.