Catena Media acquires online casino affiliate Newcasinos.com
Deal worth up to a maximum of €11.9m and is expected to generate €550,000 in quarterly sales
Catena Media has acquired online casino affiliate Newcasinos.com in a deal worth up to €11.9m as the Malta-based company continues its aggressive M&A strategy.
The acquisition is scheduled to take place no later than 15 July and will see Catena Media pay an upfront payment of €7.7m, in addition to a maximum earn-out of €4.3m based on revenue performance.
Newcasinos.com, which was launched in 2015, specialises in reviewing and rating new online casinos and focuses primarily on the UK market, as well as Sweden and Norway.
The acquired assets are expected to generate quarterly sales of approximately €550,000 with an operating margin of around 80%.
“Catena Media has been in the forefront of the consolidation in the affiliate market and wants to keep a leading role,” Robert Andersson, CEO of Catena Media, said.
“With this acquisition we are acquiring another successful online casino affiliate to complement and strengthen our portfolio,” Andersson added. “The sellers have demonstrated a solid growth and an interesting content offering.”