Catena Media strengthens management team with new COO
Lead generation firm appoints Rewir’s Johannes Bergh to the newly created role
Catena Media has appointed Johannes Bergh to the newly created chief operating officer (COO) role as the firm continues to strengthen its senior management team.
Bergh will join the performance marketing company on 17 January after previously working as CEO of brand and innovation agency Rewir, which has offices in Stockholm and Shanghai.
He was also previously chief brand officer and was part of the executive team at thermal imaging technology giant FLIR Systems.
“Johannes’s previous experience will be of great value for Catena Media in our efforts to execute the company’s strategy aimed at combining organic and acquired growth,” Robert Andersson, CEO of Catena Media, said.
“It will be exciting to join Catena Media. My impression is that the Catena Media team is really focused and driving the company forward with passion and speed,” said Bergh.
He added: “I look forward to be part of ensuring that we provide our customers with high value leads, meanwhile taking good care of our existing and future acquisitions.”
The addition of Bergh to Catena Media’s management team follows a number of senior appointments in recent months, including Kathryn Moore Baker as its new chairman.
Last month the lead generation firm acquired UK-based affiliate SBAT in a deal worth up to €13.7m. The agreement will see Catena pay an initial €3.2m and an additional earn-out of up to €10.5m for SBAT – a social media sports news, betting and tipster site.