Oddschecker extends content deal with Football Form Labs
Sports betting affiliate to feature at least 160 betting previews from FFL per month
Price comparison site Oddschecker has extended its content partnership with football betting software supplier Football Form Labs (FFL), it was announced today.
The deal follows a successful initial launch last year and will see FFL generate “bespoke” betting content for the sports betting affiliate’s customers.
FFL, which is powered by Bettorlogic, is scheduled to provide at least 160 betting previews per month, as well as in-play functions via its LiveLogic product.
“Oddschecker is delighted to team up with FFL, an industry leader in football betting data,” the affiliate’s content manager, Gavin Beech, said.
“That expertise shines through their match previews, with insightful opinion back up by rich analysis.
“Specialist insight, combined with Oddschecker users’ ability to get the best price available, make our match previews a ‘must read’ for any serious football punter.”
Earlier this year, Oddschecker underwent a substantial product overhaul in its core international markets, including new fully-responsive websites in Italy, Spain and Germany in time for Euro 2016.