Power Affiliates 2016 - Super Affiliates
In the final part of a special feature, EGR Digital Marketing reveals the most powerful ‘super affiliates’ in the market today
Catena Media
Founder/Principal:Â Robert Andersson
Founded in 2012, Malta-based Catena Media is predominantly focused on the online casino vertical through websites such as johnslots.com and rightcasino.com. The company has had a busy year so far, completing a number of acquisitions of affiliate networks throughout Europe â most recently Wonko Media in Sweden â and has firmly established itself as one of the sectorâs power affiliates.
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FourCubed
Founder/Principal: Chris Carlson
FourCubed was founded in 2005 andserves both US regulated and global online gaming operators, with a particular focus on the online poker sector with assets including PokerAffiliateListings.com and Your Poker Cash. The Minneapolis-headquartered firmâs flagship brand is PAS.net which has approximately 9,800 registered affiliates and services more than one million players.
Natural Intelligence
Founder/Principal: Nir Greenberg
Natural Intelligence excels in the field of paid search, with sites including top10sportsbettingsites.co.uk and top10bestonlinecasinos.co.uk. The Israeli firm saw the departure of its head of gaming Asaf Gozlan to global marketing
firm CLiQ last October. He was replaced by David Drory who previously worked in William Hillâs media buying team.
Quickthink Media
Founder/Principal: Simon Smiley
Quickthink Media is a digital marketing company owned by EGR Power 50 operator Gaming Realms and runs FreeBingoHunter.com which has appeared on the Power Affiliates list for a number of years. The London-based firm also operates the affiliate programme. Gaming Realmsâ brands include Iceland Bingo and Spin Genie.
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XLMedia
Founder/Principal: Ory Weihs
AIM-listed XLMedia appeared on the first front cover of EGR DM and, according to a recent statement, is currently considering a sale or acquisition in an effort to boost shareholder value. Revenues and profits increased by double-digits last year following strong organic growth and a number of acquisitions rumoured to include the assets of BiggerBet.