Catena Media issues €50m bond to fund new acquisitions
Malta-based performance marketing firm will use the proceeds for "general corporate purposes", including egaming affiliate acquisitions
Egaming-focused performance marketing firm Catena Media has issued a three-year €50m bond loan which will be used to fund the company’s acquisition strategy.
The bond will be issued on the Nordic bond market and have a final maturity in September 2019. Carnegie Investment Bank and Swedbank acted as joint bookrunners and Gernandt & Danielsson acted as legal advisor in the transaction.
According to Malta-based Catena Media, the proceeds will be used for “general corporate purposes”, including acquisitions in the online gaming and sportsbook affiliate space.
“We are very pleased with the great interest from investors, clear evidence that we have managed to build trust in our business model and growth plans,” Robert Andersson, CEO at Catena Media, said.
“The use of proceeds from the issue will enable us to further fuel our plans going forward.”
Catena Media has completed a number of high-profile affiliate acquisitions during 2016, including a £12m deal to acquire online casino affiliate AskGamblers.
News of the acquisition came just weeks after the Malta-headquartered business bought Sweden-facing affiliate network Wonko Media for £2.7m and a number of additional casino comparison websites for £2.4m.