BetVictor names new creative agency for Euro 2016 push
Mr President has been tasked with reinforcing the operator’s recently launched âSimple Asâ proposition
BetVictor has joined forces with new creative agency Mr President as it looks to ramp-up marketing around the Euro 2016 Championships.
The operator said Mr President had been tasked with continuing to reinforce its âSimple Asâ brand position, which launched earlier this year.
The Simple As campaign was, according to BetVictor, designed to promote a simple, relevant experience, which the firm believed would give players âno need to go anywhere elseâ.
BetVictor head of brand Shane Stafford said the partnership with Mr President was the ânext stepâ in an âexciting journeyâ to offer better customer value.
âMr President demonstrated a combination of creative flair and understanding of our mission to give our players value, and we look forward to working with them on our ambitious growth goals,â he added.