Coral signs ex-Strictly star in social media deal
Former Strictly Come Dancing star James Jordan to lead the operatorâs Twitter engagement during the latest season of the popular TV show
Coral has signed up former Strictly Come Dancing star James Jordan to lead its Twitter coverage during the latest season of the popular TV dance competition.
As part of the deal the professional ballroom dancer will join Coral to regularly tweet ahead of each programme to provide his views on the competition and promote Coralâs latest odds.
âEveryone has an opinion but with James Jordan heâs speaking from experience as he clocked up 11 series as a leading professional on Strictly Come Dancing, as well as a stint on Celebrity Big Brother,â Coralâs head of social media, Tania Seif, said.
âJames is fearless when it comes to telling us what he thinks, thatâs why James will be a fantastic addition to Coralâs social media team this autumn,â she added.
According to Seif, Coral regularly sees a significant increase in social media conversation and novelty bets from September until Christmas when some of the countryâs biggest reality TV shows start. In 2014 social conversation around reality TV and novelty betting formed 14.5% of Coralâs total brand conversation.
âI like a bit of banter on Twitter so this is the perfect partnership for me,â Jordan said.
âObviously I have my favourite but each week I will also be sharing Coralâs favourites along with the partnerships that are odds on for the chop,â he continued.