Nektan partners Active Win for marketing launch
Mobile supplier to offer customers with a catalogue of digital marketing services in partnership with Fred Done and Warren Jacobs
Nektan has announced the launch of a new digital marketing division in partnership with Betfred founder Fred Done and Active Win Media managing director Warren Jacobs.
The mobile platform providerâs new Nektan Marketing Services (NMS) will offer its gaming partners a variety of customer acquisition services including paid search, media buying, social media, SEO and affiliate network management.
The turnkey services can be tailored to partnerâs specifications and will be fully integrated into Nektanâs gaming technology platform Evolve.
Nektan chief executive officer David Gosen said he was confident the new venture will prove an attractive proposition for its customers aiming to reduce CPA and increase profitability.
âNMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability,â he said.
âWe are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals,â Gosen added.
The new digital marketing division will be unveiled in partnership with Manchester-based acquisition specialist Active Win Media which was founded in 2012 by current managing director Warren Jacobs and Betfred-owner Fred Done.
âFred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektanâs partners to grow their player bases,â Jacobs said.