NetBet makes UK push with new ad campaign
Operator appoints online gaming marketing agency Dice London to help grow its footprint in the UK market
NetBet has appointed online gaming marketing agency Dice London to launch an “experiential” campaign as the sportsbook and casino operator looks to gain a foothold in the competitive UK market.
The campaign is centred on encouraging football fans to make more noise in support of their team, and includes TV slots, in-stadium ads and stunts, and taxi branding.
Dice recently launched two TV slots for NetBet, which the agency said were inspired by the iconic restaurant scene from the film ‘When Harry Met Sally’ and show a “spontaneous outpouring of vocal excitement” triggered by playing NetBet.
Following the TV ads, Dice is launching a bid for fans to ‘Make Some Noise’ in an effort to “make British football fans the noisiest in the world”.
The campaign will get underway at Premier League football and NetBet partner West Bromwich Albion, and will see megaphones handed out to fans who will be measured on their vocal abilities week on week.
Dice will also roll out a taxi branding campaign, screen advertising at City Airport, in-stadium advertising at West Bromwich Albion and promotions across more than 100 pubs in the Birmingham area.
NetBet marking manager Alexandre Mangaud, said the ads focused on passion and excitement, and “summed up the emotions we want our customers to feel while using our products”.