Bet.Works hires former Rush Street consultant to lead B2B growth

Former Rush Street Interactive (RSI) director of B2B services Haig Sakouyan has joined the Bet.Works team to lead its B2B efforts as the supplier completes its tie-up with Bally’s Corporation.

Sakouyan joins Bet.Works after two years at RSI, where he forged key relationships with market-access partners and vendors for the operator.

Prior to RSI, Sakouyan spent more than three years developing products for white-label social casino platform Greentube at BlueBat Games.

At Bet.Works, Sakouyan will be responsible for growing the B2B arm of the Bally’s Interactive business as it looks to secure new clients and scale operations.

“I saw an extremely attractive group of assets that made this move very appealing,” Sakouyan said of his new role.

“From my very first conversation with management, I felt confident that Bet.Works was the right place to grow my career,” he added.

Bet.Works founder and CEO David Wang told EGR NA: “Since day one, Bet.Works has been extremely fortunate to recruit top talent.

“Haig is a well-known industry veteran who will foster the continued growth of our B2B unit, refining our client services and sales support,” Wang added.

Bet.Works was acquired by Bally’s Corporation in November last year and is in the process of being integrated into the casino firm’s operations as an online division.

The supplier is in the midst of a huge recruitment drive to scale its B2B business.

“The [Bally’s] transaction allows us to really scale our employee pipeline, so we’ll have a much larger team to innovate our products further and continue to be a leader,” Wang said recently.

“We’ll also have several contracts for new B2B partners to be announced very shortly,” he added.