Mecca Bingo launches Playtech-powered omni-channel solution
Bingo operator completes roll-out of Playtech ONE omni-channel software and games across all channels and devices
Mecca Bingo has joined the industry omni-channel rush after launching Playtech ONE software and games across its entire product portfolio.
The Rank Group-owned brand recently integrated Playtech’s omni-channel solution across Mecca Bingo’s land-based, online and mobile businesses, including the launch of the Mecca Max tablet devices in its bingo halls.
The deal is the first time the London-listed supplier has launched a combined bingo software and content strategy, and follows the recent launch of Playtech’s retail server-based software across Mecca Bingo’s entire retail estate.
“We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech earlier this year,” Mohammed Zabed, head of slots at Mecca Bingo, said.
“This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs,” he added.
The bingo operator plans to launch a major in-store and online promotional campaign within the next couple of weeks following the roll-out of Playtech’s omni-channel software and games which include its Adventures in Wonderland and Heart of Jungle slots games.