BetVictor launches "simple" TV campaign

BetVictor is launching a new television advertising campaign to promote its “simple and straightforward” betting experience, as the firm looks to move away from its previous irreverent marketing strategy.

The firm has ditched the character Maurice, who was played by comedian Paul Kaye and featured in a series of previous campaigns, in favour of a much more sober approach featuring two “modern gents” (pictured) discussing potential betting opportunities.

The firm said the ad, which has the tag line ‘Simple As’, is intended to remind customers of the straightforward BetVictor betting experience as well as its offer of the “best odds in the industry”.

BetVictor was recently awarded the accolade of offering customers the best value on Premier League football matches for a fifth consecutive year by odds comparison site Oddschecker.

“BetVictor has consistently offered the best odds on the Football League and Premier League for the last three and five years respectively,” a spokesperson for BetVictor said.

“We concentrate on what we know is important to real bettors; good value, good product, great service and our new campaigns reflect this in an innovative way,” he added.

The ad, which has been created by long-term communications partner VCCP, will be debuted just before the start of Saturday’s top of the table clash between Leicester City and Manchester United on Sky Sports with cutaways enabling a constantly refreshed campaign.

VCCP vice chairman Julian Douglas said the campaign had “eschewed the conventions of the sector”.

“No flashing lights, no geezers, no noise, no nonsense,” he said.