Launches and sign-ups 2 December 2015
Launches and sign-ups from the egaming industry in the last seven days (26 November 2015 to 2 December 2015)
GAMING1 strikes Playson games deal
GAMING1 has signed a deal with Playson to integrate the developer’s portfolio of games onto its platform.
Under the terms of the agreement more than 25 casino games, including Dracula’s Family and Bumper Crop, will be available to GAMING1’s international partners and on Circus.be.
“The GAMING1 platform is designed to deliver the very best gaming catalogue to our clients and partners, and the integration of Playson’s high-quality portfolio is further proof that we’re achieving our aims,” Sylvain Boniver, CEO of GAMING1, said.
“It has been a pleasure working with Playson and we’re looking forward to bringing more of their extensive offering onto the GAMING1 platform in the future,” Boniver added.
Coral preps new in-house front-end
Gala Coral is readying a new in-house built responsive front-end for its Coral.co.uk sportsbook but says the move isn’t part of any longer-term plan to move away from its outsourced model.
Speaking to analysts following the publication of its full-year results on Monday, Gala Coral chief executive Carl Leaver said the decision to develop the sportsbook, which is currently in beta, came after it had been unable to find a supplier which could meet its timetable and cost requirements.
However, Leaver dismissed any suggestion the move could be part of a longer-term strategy to replace third-party tech with in-house produced products, and clarified the operator’s strategy of using outsourced solutions.
Playtech grabs Sun Bingo deal from Gamesys
Playtech bingo arm Virtue Fusion will replace Gamesys as supplier of online bingo brands Sun Bingo and Fabulous Bingo after signing a five-year deal with media company News UK.
The agreement will see Playtech launch new desktop and mobile products for the popular online bingo sites once it completes the migration of existing players to the Virtue Fusion network in August 2016.
“The Playtech-powered Sun Bingo will use cutting-edge technology to offer best-performing and highly innovative bingo and side games, with fantastic promotions and prizes and the industry’s largest jackpots,” Mor Weizer, Playtech chief executive, said.
Seven days in launches and sign-ups:
BetVictor launches “simple” TV campaign
BetVictor is launching a new television advertising campaign to promote its “simple and straightforward” betting experience, as the firm looks to move away from its previous irreverent marketing strategy.
The firm has ditched the character Maurice, who was played by comedian Paul Kaye and featured in a series of previous campaigns, in favour of a much more sober approach featuring two “modern gents” discussing potential betting opportunities.
The firm said the ad, which has the tag line ‘Simple As’, is intended to remind customers of the straightforward BetVictor betting experience as well as its offer of the “best odds in the industry”.
Paf puts personalisation at heart of website overhaul
à land-based operator Paf has unveiled a new, fully responsive multi-channel website aimed at providing a tailored individual experience to its customer base.
The recently revamped Paf.com site automatically adapts to the screen used by the customer regardless of device, as well as offering content modified to each individual player.
Customers can now access their own ‘My Paf’ section on the homepage which includes their favourite games, tailored betting offers and the operator’s responsible gaming tools.
Betway serves-up major tennis sponsorship deal
Betway has struck a deal to become the international sponsor of the Davis Cup and the Fed Cup as the operator continues to splash the cash on major marketing deals.
The firm said the deal will provide “prominent visibility” at last weekend’s Davis Cup, where Great Britain won against Belgium in Ghent.
Betway branding will appear courtside at all Davis Cup and Fed Cup world group ties until 2018, which the firm said would enable “innovative activations” to strengthen fan engagement.
NetBet continues UK push with website overhaul
NetBet has overhauled its UK-facing website in partnership with SBTech as the operator continues its expansion into the UK market.
The SBTech-powered sport.netbet.co.uk website now features a new interface and a range of new features including cash out, new sports prediction game Golden Goal and the handling of multi-bets such as quarters and each-way.
“From talking to our customers we knew how important it was to move toward a fully live betting experience, and it was also imperative to enhance our player experience with an improved UI as well as including exciting new features such as our new live betting structure,” Alexandre Mangaud, NetBet Sports spokesman, said.