Launches and sign-ups extra 4 December 2015

Egaming supplier giant Playtech has announced the launch of a new festive promotion featuring a £50,000 cash giveaway across its live casino network.

The ‘Play Your Way To Paradise’ promotion is available to all Playtech clients on the dot.com network and across all the supplier’s live casino products.

“Play Your Way to Paradise is a great way for operators to offer their players something truly unique and exciting ahead of the festive season,” Liron Snir, VP product strategy at Playtech, said.

“It marks our biggest Live promotion yet, but watch this space, we will be announcing a host of other exciting giveaways across the whole of 2016,” he added.

Slots supplier Genesis Gaming has unveiled its latest video slot title Temple of Luxor in an exclusive partnership with Stockholm-listed Unibet.

Temple of Luxor is now live online at Unibet and features two 50-line reel sets that combine to form 11-reels featuring four Wild Reels for the bonus.

“Players are increasingly looking for both frequent wins and large wins, which can be difficult to find in a slot game,” James Watson, director of European Sales at Genesis Gaming, said.

“Temple of Luxor’s huge stacks of symbols and high line count allow for both, making this a real treat for players,” Watson continued.

Betway has ramped up its tennis sponsorship with a deal to become the principal sponsor of the new quick-fire tennis tournament Tie Break Tens.

The tournament begins at the Royal Albert Hall tomorrow and will feature a number of former and current tennis stars including Tim Henman.

“The tournament promises to be an exciting, innovative addition to the tennis calendar,” Anthony Werkman, marketing director of Betway, said.

After being a partner for a thrilling Davis Cup final, it allows us to expand our sponsorship in the sport with another event that is a perfect match for our brand.”

Open content delivery platform GECO Gaming has struck a deal with Daub Alderney which has become its latest major remote gaming server (RGS) customer.

The new agreement will see Daub Alderney’s onling bingo and casino sites launch games from GECO’s content platform.

“Daub Alderney is known to seek out the best and most inventive providers present in the market, while presenting the player with an offering that is original, enjoyable and fun, so it is a great compliment to GECO to be included in their line-up,” GECO chief executive, Mark Paling, said.

“This verifies our approach of including not just our own games in the RGS, but also the games of a broad spectrum of new and established developers who have one thing in common – they produce great games,” he added.

BetVictor has partnered with multi-platform football network Ball Street to launch a new weekly digital show on the operator’s YouTube channel.

The show, titled ‘The Weekender’, will offer previews and discussions on the footballing fixtures for the weekend ahead.

The deal will also see BetVictor sponsor match preview strands shown within a number of popular YouTube channels including Arsenal Fan TV and The Redmen TV.

“Ball Street has a truly original way of working; their creativity, social reach and network of influencers gives us the ability to deliver an engaging and interactive format that will help build our community and drive deeper levels of engagement around the BetVictor brand,” Paul Lopez, BetVictor head of social media, said.

888 has ramped up its content marketing strategy with the launch of a new online magazine for players of its online bingo brand Wink Bingo.

The new ‘Winkly’ publication was recently launched as a new tab on WinkBingo.com and aims to act as a complete resource for bingo players of all levels.

Winkly includes a range of different content such as a Winkipedia bingo encyclopedia, definitions of popular bingo terms, comprehensive guides to different types of bingo games and actionable tips on budget management.

”Winkly, Wink Bingo’s freshly launched webzine is an authentic source of bingo content overflowing with fun facts, specialist tips and bingo knowledge for all the bingo buffs out there,” a Wink Bingo spokesperson told eGaming Review.

PokerStars is looking to grow its presence in the mobile social gaming space after launching a new poker app aimed at casual players.

The operator said Jackpot Poker features fast action and exciting graphics, with a new variation of its Spin & Go tournament format designed specifically for mobile.

The new app is available on Facebook and both iOS and Android, and can be downloaded via the Apple App Store or Google Play store.

“Mobile gamers are going to love the fast-paced poker action that they can only get on the Jackpot Poker app,” Lloyd Melnick, PokerStars director of social gaming, said.

Pala Interactive has embraced the Holiday spirit with the roll-out of a new prize jackpot aimed at driving player acquisition and retention over the festive season.

The New Jersey-facing operator said its ‘PalaCasino.com $25,000 Holiday Celebration’ gives players the chance to win $25,000 worth of prizes including Apple Watches and Microsoft tablets.

Players will also have the opportunity to earn a share of a $10,000 bonus cash prize pool.

Pala Interactive CMO Jeremy Clemons said the promotion will make PalaCasino.com “the place to play and win” in December.