Michigan Lottery adds ticket sales to online offering Â
Players can now buy tickets for Mega Millions and Powerball using their desktop, mobile and tablet devices Â
The Michigan Lottery has bolstered its online game portfolio with a number of draw-based games, allowing players in the state to purchase lottery tickets over the internet for the first time. [private]
Players can now buy tickets for Lotto 47, Fantasy 5, Mega Millions and Powerball online via their desktop, mobile and tablet devices, with the games powered by NeoPollard Interactive.
The supplier said players are able to purchase tickets for draw games in as few as three clicks, regardless of the channel or device theyâre using.
âThe Michigan Lottery has achieved record success with its online games, and has become the benchmark for North American lotteries looking to enter the digital space,â NeoPollard co-CEO, Doug Pollard, said.
âWith the addition of draw games to the lotteryâs online portfolio, we look forward to demonstrating how successful draw games can be via the internet,â he added.
The Michigan Lottery selected NeoPollard Interactive to power its online game offering back in March 2014, and has since built a substantial online business generating revenues of $147m in FY 2015.
The lottery has taken an innovative mobile-first approach to its online offering, with the channel now accounting for more than 50% of total sales.