BetVictor leapfrogs Paddy Power in Oddschecker rankings
Operator beats Irish firm into third-place as bet365 secures top position for a 10th consecutive month
Bet365 maintained its position at the top of Oddschecker’s bet slip click rankings for December as BetVictor leapfrogged Paddy Power to secure a top-three position.
The Stoke-based operator has held the number one spot since March 2015 and was again able to hold off competition from Betfair, despite its market share slipping from 21.37% in November to 20.69% last month.
Betfair retained second place in the rankings with a 12.24% share – 7.92% for exchange and 4.32% for sportsbook – after increasing its share in both UK football and horseracing betting markets.
BetVictor, which recently kicked off a new TV campaign, closed the gap on Betfair after it leapfrogged Paddy Power (10.5%) into third place as it increased its share from 10.53% to 11.18% and secured a leading 16.16% market share of UK football referrals.
Fifth-placed William Hill also had a strong December, increasing its overall market share from 8.88% to 9.71%, while it also jumped one place above Coral in the UK football rankings with a 7.70% of bet slip clicks.
Sky Bet (8.07%), Coral (6.16%), Ladbrokes (5.40%), Betway (2.71%) and Betfred (2.32%) completed the top 10.