Unikrn acquires eSports analytics firm DotaProHubÂ
eSports betting operator buys analytics firm to offer players data-led bet information Â
eSports betting operator Unikrn has acquired analytics company DotaProHub, giving its players access to reams of data and visuals to help make informed bets. [private]
Unikrn said DotaProHub combines historical and real-time data from every professional match of Defence of the Ancients (Dota) ever played, with the stats going beyond simple performance metrics.
In addition to providing data to help players make wagers Unikrn will use DotaProHub to improve its automated odds making technology, making its odds more accurate than ever before.
Unikrn didnât disclose the price it paid for India-based DotaProHub, but said its founders Swaroop Hegde and Aditya Mukherjee will move to the operatorâs Seattle HQ.
The acquisition comes just weeks after Unikrn revealed movie star Ashton Kutcher has invested in the firm through his Sound Ventures business, taking its total capital raised to around $10m.
eSports is a rapidly growing industry in the US and indeed globally, with Eilers Research predicting more than $295m will be wagered on contests this year alone.
Unikrn offers real-money wagers in markets such as Australia, Ireland, the UK, while its recently launched social betting platform is available globally.