ComeOn! agrees five-year SBTech deal
Operator extends partnership with sports betting supplier having first teamed up in 2009
Nordic operator ComeOn! has signed a new five-year deal with sports betting supplier SBTech as it looks to build upon strong growth in Scandinavia and beyond.
As part of the agreement, ComeOn! will utilise SBTech’s new fully responsive front-end solution, as well as the company’s sports betting platform and new gaming platform Chameleon360.
Also included in the deal is the supplier’s tablet and touchscreen interface, SBTech Touch, as well as its cash-out product, racing product and live streaming content.
Jovin Genovese, director at Co-Gaming which operates the ComeOn! brand, said SBTech had been integral to ComeOn!’s recent success.
“SBTech is one the best suppliers in the industry and we owe a large part of our success in recent years to their great suite of products and services and to the incredible support we have received from them, including the great attention to our needs,” Genovese said.
SBTech CEO Itai Zak said the growth of ComeOn! had brought the supplier immense pride, adding the operator would have the “full weight of SBTech behind them” in their quest for continued growth.
SBTech won the sports betting supplier award at the recent EGR Nordic Awards, while ComeOn! was highly commended in the marketing campaign category.