Dutch Media Commission collaborates with KSA to monitor gambling advertising
Regulatory bodies combine to supervise online gambling marketing and protect vulnerable groups in a newly regulated market
The Dutch Media Commission and the Dutch Gaming Authority (KSA) have joined forces to closely supervise the advertising of online gambling.
Both bodies will now share complaints about advertising for games of chance and will regularly consult over the sector’s trends and developments.
The move is aimed at improving the security of media and the protection of vulnerable groups from gambling harm.
Since 1 November 2020, the media act has regulated when advertising gambling may or may not be broadcast.
Once the Dutch regulated market launches on 1 October, operators will be subject to specific marketing rules.
For example, they will not be allowed to advertise online gambling on television or radio between 6am and 9pm.
The KSA will still monitor advertisements to prevent misleading marketing or to take action against content that encourages excessive participation.
However, the new rules have created an environment where the KSA will need more guidance from the country’s Media Commission, leading to more information being shared between the two bodies.
The partnership will be evaluated after one year.