ICE round-up: Day three
All the news from day three of ICE including IGT's House of Cards slot and a new partnership between Inspired and NYX Gaming
NYX Gaming Group agrees Dansk Underholdning deal
NYX Gaming Group has announced that multi-brand Danish operator Dansk Underholdning will go live with its Open Gaming System (OGS) and full suite of games.
NYX’s OGS will be rolled out across a number of brands including Bingo Sjov and Ballet Bingo.
“I am delighted to create a partnership with Dansk Underholdning. They are an experienced gaming company delivering an innovative gaming experience in the regulated Danish igaming market,” said David Flynn, EVP of business development for NYX Gaming Group.
“They see the value in our OGS product diversity and quality of content both for desktop and mobile devices. We look forward to growing together in this continually expanding market,” he added.
Inspired enters NYX partnership
Inspired has agreed to provide its HTML5 slots, casino and virtual sports content to NYX Gaming Group via NYX’s Open Gaming System.
“At Inspired we pride ourselves on developing the most engaging and revenue driving HTML5 content,” Steve Rogers, CCO digital games at Inspired, said.
“This partnership with NYX will enhance our distribution, enabling even more gamers to enjoy our industry leading entertainment with an edge,” he added.
David Johnson, NYX Gaming Group’s NYX group commercial director, added that the dea will provide “even more choice for our operator partners”.
IGT introduces House of Cards slots to DoubleDown casino
IGT has announced the launch of House of Cards slots on its social gaming app, DoubleDown Casino.
The branded slots based on the Emmy-winning television show will be rolled out as part of the firm’s multi-channel strategy.
“As part of our successful cross-platform content distribution strategy, IGT is thrilled to bring another famed licensed title to DoubleDown Casino players with the launch of House of Cards Slots for desktop and mobile,” said Joe Sigrist, DoubleDown Interactive SVP and general manager.
IGT has a deep history in leveraging licensed brands to create dynamic player experiences, and with House of Cards, we’ve taken iconic elements from the show and created gaming experiences that fans will be able to enjoy at their favorite casino and in a social gaming environment,” he added.
NeoGames strikes content deal with Lietloto
Lithuanian online lottery operator Lietloto has struck a deal with NeoGames to integrate a range of the lottery supplier’s interactive games.
The five-year agreement will see NeoGames provide Lietloto with its portfolio of instant, scratch and keno games, as well as marketing and portfolio-optimisation consultancy services.
“With NeoGames we have found an experienced and reliable partner that can assist us to increase revenues from our interactive channels,” Mantas Lebed??inskas, CEO of Lietloto, said.
“We have invested significantly in enhancing our interactive offering and presence in recent years, and that has already shown results,” Lebed??inskas added.
Digital Fuel wins Sun Bets marketing contract
Digital Fuel Marketing has signed a three-year deal with Tabcorp to provide its full-suite of marketing services for the launch of the operator’s Sun Bets sportsbook.
Under the agreement, Digital Fuel will become Sun Bets’ digital marketing partner and provide tools for PPC, SEO, programmatic media buying and to help drive customer acquisition.
“Having worked with Tabcorp in the Australian gambling market we are very pleased that we will be partnering with them to further develop the international business,” Digital Fuel CEO, Toby Oddy, said.
“Their partnership with News UK will deliver a new and unique betting and gaming product under the iconic Sun brand,” Oddy continued.